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15.01.2013 - 15.01.2013 | Cairo

For the first time in Egypt, get to meet David Meerman Scott in the Digital Marketing Masterclass.

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David’s a bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.

The full-day The New Rules of Marketing Masterclass teaches marketers, business owners, and entrepreneurs how to harness the power of digital marketing using social networking (Facebook, Twitter, LinkedIn and the like) blogs, viral marketing, online video, search engine marketing and online thought-leadership.

In particular, participants will learn how to reach audiences instantly with real-time social media marketing strategies as well as how to create the compelling information that people are eager to share.

Learn why online marketing is different. Rather than following the old rules of command-and-control, message-driven advertising and PR, speak directly to your customers and buyers with targeted messages that help them solve problems instead of bombarding them with advertising they’ll likely ignore.
In The New Rules of Marketing Masterclass, learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach your customers directly.