Latest news
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How AI can transform marketing in Egypt
Egyptian marketers are increasingly turning to AI to enhance their strategies, improve customer engagement, and drive growth.
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Why is Egypt raising the price of subsidized bread?
This move, although necessary for economic sustainability, carries considerable political risks given the historical sensitivity surrounding bread.
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Google is changing search
The internet is about to change rapidly. Google answers search with AI. Websites are losing traffic and moving images are merging with advertising.
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Why is it getting harder for advertisers to get customers' attention?
Three studies show how dramatically the advertising market is changing. The battle for attention is becoming increasingly expensive.
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Egypt's oil and gas sector attracts global giants: Key updates
This article will help you understand in a nutshell the latest updates in Egypt's growing oil and gas sector.
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Egypt sells prime land to foreign investors in USD to boost economy
Egypt has approved the sale of land plots in eight major cities to 34 foreign companies, with all transactions priced in US dollars.
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Open source code is the future, even for AI
The Linux operating system made a start. In the meantime, the release of code for developers has become established.
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7 Facts you need to know about Egypt's ride-hailing app project
Egypt is planning to launch a state-owned ride-hailing app, aiming to address safety concerns and improve transportation services
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Egyptian-Turkish business relations in 2024: A new era of cooperation
After nearly a decade of strained relations, marked by political and ideological conflicts, both countries have made strides in rebuilding relations.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.
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5 Key facts about ADES Holding's $43 million drilling contract in Egypt
This contract not only enhances ADES Holding’s operational footprint but also significantly contributes to Egypt's energy sector.
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Egypt's tourism: A thriving sector despite challenges
Egypt's tourism strategic evolution boosts economic prospects and also firmly positions it as a leading destination on the global tourism map.
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Online channels that can bring you more customers
Digital channels are becoming the most important tool for drawing the attention of interested parties to your products, but their prices are rising.
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5 key facts about Egypt's new capital gains tax
The new tax will be applied starting from March/April 2025. What is it? who does it apply to? Here are the 5 things you need to know about it.
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A deep dive into Egypt's fish market boycott campaign
The boycott campaign serves as a strong reminder of the power of collective action in holding market prices to account.
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Learn from Amazon, YouTube and TikTok how to boost your digital presence
It went from print to digital, then from text to image and now from image to video. If you want to have presence as a company, you have to use all.
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The top 5 banks in Egypt in terms of safety
The safety and reliability of banks are of paramount importance to both consumers and investors, especially in a climate of shifting dynamics.
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AI - The next game changer in email marketing for 2024
AI and automation are revolutionizing email marketing, increasing efficiency and personalization.
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How to incorporate AI into retail operations
AI can help retailers in Egypt revolutionize their operations, better serve their customers, and ultimately thrive in the competitive marketplace.
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.