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Egypt’s e-commerce activity expected to double: Souq.com co-founder

Egyptians prefer using domestic shopping websites, says MasterCard’s online shopping behaviour report.
22.04.15 | Source: Daily News Egypt

Egypt is one of the fastest growing countries in online shopping, with figures expected to double over the next few years,Ronaldo Mouchawar, co-founder of online shopping platform Souq.com, told Daily News Egypt.

Mouchawar said mobile penetration, which can be used to place orders, is high in Egypt.

MasterCard’s online shopping behaviour report said the main products purchased in Egypt are airline tickets and hotel bookings.

Regarding mobile shopping, the report stated that mobile penetration in the Egypt market is 90%.

“87% of respondents [in the Middle East] have access to the Internet from their mobile phones,” the report said. “Almost 1 in 3 respondents purchased from their mobile phone in last three months.”

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