Payfort launches pay@store service in Egypt

Payfort has announced the launch of its pay@store service in Egypt. The new service will help bring online shopping to unbanked Egyptians, and allow merchants to cater to the large segment of the market that is still dominated by cash transactions. The launch of pay@store comes as part of Payfort's strategy to provide innovative payment systems that cater to Egypt's needs and are tailored to Arab online buying habits and trends. Under the service, the buyer selects pay@store as payment method for the purchase and receives a payment voucher containing relevant information about the purchase including price, merchant name, and expiry date.