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Egypt Today: Special File: The Business of Beauty

Globally, the beauty industry is estimated at $444 billion; and in 2017 alone, Egypt has imported LE 3 billion worth of cosmetics.
18.05.18 | Interesting article at Egypt Today

From Botox and fillers to laser facials taking the lead in the fight against old age, to laser hair removal for men and women, the non-invasive cosmetic
treatment industry in the Middle East and Egypt has been booming over the past few years, despite a dwindling purchasing power and tighter budgets across all economic strata.

Beauty comes at an expense; and apparently a rather high one. But the price men and women are willing to pay to remain groomed and youthful looking is good news for a luxury industry that would easily take a hit when cost of living doubles overnight—except it hasn’t.

Globally, the beauty industry is estimated at $444 billion; and in 2017 alone, Egypt has imported LE 3 billion worth of cosmetics; and that doesn’t account for the nonsurgical
aesthetics industry.

From paying over LE 10,000 a session for dermal fillers, or a total of well over LE 20,000 a year for the treatment alone, to paying a total of over LE 6,00 for a plasma facial treatment package, the business of beauty, even in a country undergoing austerity measures like Egypt, is worth millions.