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Karim Ouda (Blog)   |  23.11.2011

Research: Facebook usage in Egypt (Statistics, Peaktimes and Analyses)

Do you know what is the peak usage time of Facebook in Egypt, did you ever wonder what is the best time to post on Facebook or to schedule your Ad.?
Do you know what is the peak usage time of Facebook in Egypt, did you ever wonder what is the best time to post on Facebook or to schedule your advertisement campaign?

The Research

I managed to conduct this research on a 2 weeks span using a script which accesses my personal Facebook account every 30 minutes and counts the number of online friends at that time, these numbers were saved and analyzed to deduce the conclusion below

Note: the same research has been made on Twitter, check the link below
http://karim-ouda.blogspot.com/2011/11/research-twitter-usage-pattern-in-eg

Factors:
Total number of friends: 200
Number of online friends ranges from 3 to 23 depending on the time
Research time span: from 21/10/2011 - 03/11/2011
Online Friends: 75% are Egyptians living in Egypt


Conclusion

Working Days

- Working days (Sunday-Thursday) showed higher usage than Weekends.

- Peak usage in working days has been occurring consistently in two time spans.

First: from 11 AM to 5 PM - Work hours.

Second: from 11 PM to 12 AM (Midnight before sleeping)

Weekends

- Weekends has different peak time patterns

Friday has two peaks:

1. From 1 PM to 3 PM
2. From 8 PM to 10 PM
3. In addition to the midnight peak

Saturday has many unique peaks:

1. from 10 AM to 12 PM
2. from 1-2 PM
3. from 5-6 PM
4. from 8-9 PM


Overall

- Top peak time for all days is 13:30.

- Top peak time span for all days is from 12:30 to 16:30.

- The lowest dips are @ 5 Am and 7 Am.
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