Egypt Business Directory,  | ,  | Send us an email to get your website listed here: partner@egypt-business Al-Borsa Newspaper, Giza | Al-Borsa Newspaper is one of the leading economic newspapers in Egypt, it deals with stock market, economy and investment news. German-Arab Chamber of Commerce,  | For sixty years the German-Arab Chamber of Commerce has promoted business relations between the Egypt, North Africa, the Middle East and Germany. Daily News Egypt,  | Egypt’s only Daily Independent Newspaper in English Think Marketing Magazine,  | Think Marketing Magazine is a new full interactive pure implementation of strategic innovation where creative technology and knowledge meet. eMarketing Egypt,  | eMarketing Egypt is the first company in MENA that provides integrated e-marketing services. Business Today,  | Business Today Egypt is the nation’s leading English-language monthly business magazine Al Ahram,  | Ahram Online is the English-language news web site published by Al-Ahram Establishment, Egypt’s largest news organization Egypt Today,  | The Magazine of Egypt Global Trade Matters - GTM,  | Global Trade Matters, a for-profit private sector think tank, was created in 2010 in order to broaden the discussion about economic policy. Tradekey,  | TradeKey.com is one of the world’s leading and fastest growing online business-to-business (B2B) marketplace
Gehad Hussein  |  19.10.2011

20 Most Expensive AdWords in Google

The most expensive word on earth is “Insurance”, closely followed by “Loans” – Google gives words value to gain advertising revenue.
In any Google-search, Adwords appear on the right side of the screen or in a yellow highlighted box at the top, right before the search result. Yes, AdWords in Google are sponsored advertisements.

Each time a “Searcher” clicks on a company’s advertisement on Google, the company pays a specified sum of money (cost-per-click) – depending on the keywords it included in the ad.

Simply, this means that each word a company adds in its Google Ads has a price, and the company pays for the amount of clicks it gets. Last year, Google made $32.2 billion in advertising revenue. This represents about 97% of its total income.

Internet Marketing Blog WordStream conducted a study trying to find the most expensive AdWords, and here are the top 20:

[The percentages correspond to the number of keywords in the top 10,000 keywords that belong to that category.]

1. Insurance: 24 percent of keywords; top Cost-Per-Click (CPC) of $54.91
2. Loans: 12.8 percent of keywords; top CPC of $44.28
3. Mortgage: 9 percent; $47.12
4. Attorney: 3.6 percent; $47.07
5. Credit: 3.2 percent, $36.06
6. Lawyer: 3 percent; $42.51
7. Donate: 2.5 percent; $42.02
8. Degree: 2.2 percent; $40.61
9. Hosting: 2.2 percent; $31.91
10. Claim: 1.4 percent; $45.51
11. Conference Call: 0.9 percent; $42.05
12. Trading: 0.8 percent; $33.19
13. Software: 0.8 percent; $35.29
14. Recovery: 0.7 percent; $42.03
15. Transfer: 0.6 percent; $29.86
16. Gas/Electricity: 0.6 percent; $54.62
17. Classes: 0.5 percent; $35.04
18. Rehab: 0.5 percent; $33.59
19. Treatment: 0.4 percent; $37.18
20. Cord Blood: 0.4 percent; $27.80

So a company should watch out how many words it adds to its advertisement on Google, and most importantly which kind of words it uses.

Wondering which sectors use Google Ads the most? Check this article: http://www.egypt-business.com/Paper/details/1142-Google-Ads-Who-does-that/1
It is an account of the industries that see Google Ads as the most beneficial channel for marketing.
-->

Directory

Top-Downloads

> Egypt's Top 10 Companies 2013
> What cars do Egyptians buy?
> Egypt's 15 Richest Men 2014
> Egypt Trade Map: which exports will grow?
> FT Exclusive Banker Report: Top 1000 World Banks 2014
> Who are Egypt's street vendors?

Latest News

Sawiris assumes CEO role of OTMT
BG seeks revival of Egypt LNG business with BP deal
Egypt regulator pins bond market hopes on central bank
BG Egypt in talks to import gas from Cyprus
Egypt's Beltone Financial to spend $42 million expanding next year

Companies

Juhayna Food Industries
Producer and exporter of dairy products, milk, fermented milk, yogurt, drinking yogurt, juice and white cheese.
HWP Planungsgesellschaft mbH
Engineers, architects and consultants who have been planning successfully for more than 35 years.
Egyptian Swiss Chemical Industries Co. (Swiss Chem)
Founded in 1905 as a producer of shoes polish and all types of nails.
Grundfos Egypt Pumps
Grundfos is one of the world’s leading pump manufacturers.
Alexandria Steel Forming Company
Alexform is the leading manufacturer of cold rolled steel profiles, offering both quality products and reliable service to its customers.
Allianz Egypt
Established in 1976, Allianz Egypt obtained license as life insurer in 2001, and specializes in general, life insurance and financial investments.
Catec
Established in 1980 with 60 employees, CATEC is a petroleum companies' service provider.

Top Events

Webinars

Companies

Experts