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Orange Egypt launches the first digital network for agricultural marketing

Bashaier application is designed to provide an opportunity for small-scale farmers to interact directly with all parties in the agricultural marketing

Orange Egypt in cooperation with "Bashaier" foundation launched the first digital network for agricultural marketing in Egypt. The new network is set to serve the agriculture sector as one of the important sectors in the development of the Egyptian economy and society.

Orange provided its technical potential, particularly its expertise in the field of digital applications, to supply “Bashaier” with technical solutions. Through these solutions, farmers and beneficiaries of the service are able to obtain the needed information on prices of vegetables, fruits, as well as medicinal and aromatic plants. The prices are sent periodically in the form of text messages (SMSs) classified according to the requests of each subscriber. In addition, Farmers are also supplied with weather forecast and agricultural guidance text messages according to the geographical area of each subscriber.

“Bashaier” application is designed to provide an opportunity for small-scale farmers to interact directly with all parties in the agricultural marketing system to market, sell and buy their products, whether they are companies, factories, associations, universities or agriculture schools. To facilitate the service, Orange Egypt allows customers to pay their subscription either via direct debit of the balance or to add the value of the service on their monthly bill.

Orange Egypt also offers full support for subscribers in this service by dedicating the hot number 7676, allocated to respond to inquiries of all those who are registered in "Bashaier network". The hot number is also dedicated to all farmers’ inquiries regarding the new service, as well as registration of their crops sales’ offers.

“Orange is keen through its social responsibility, to study the needs of the community and to support these needs with modern technological solutions that serve different sectors of society, “said Eng. Ashraf Halim, Orange Egypt Chief Commercial Officer. “Through this application, which is the first of its kind in Egypt, necessary support to farmers’ projects is provided using the latest technology in a very easy and smooth manner. Orange also pledges to provide more services in the coming period supporting various segments of society in different fields.” he added.

Professor Dorra Fiani, President of Knowledge Economy Foundation “Bashaier”, said that enabling small groups of farmers to directly communicate with the markets will allow them to achieve better income and encourage them to improve their production style. This – in turn – will benefit the consumer by providing a healthy crop at a preferential price. The cooperation with Orange Egypt will contribute to the widespread of modern methods needed to support small-scale farmers to provide a good, solid market for their products.