Payfort prepared an infographic to help you optimize your website to be more visible and reachable on search engines, see the infographic here.
1- Social content: the content from social media is becoming more and more important. Links to social media make your content understandable and relevant by SE.
2- VIDEOS: videos can get you 50% better exposure on search engines.
3- MOBILE OPTIMIZATION: people access websites on different devices you need to make them mobile friendly.
4- Add a voice search function
5- Content aggregation all in one place makes your site better.
6- Mobile apps are the future, they are likely to replace websites.
7- GO LOCAL: let the search engine know where you are and what you are doing, local search is getting stronger.