Marketing News
-
Egypt opens up its 91st annual Flower Exhibition, the Arab world’s oldest
Over the past 91 years, the annual Spring Flower Exhibition has maintained its strength in displaying plants drawing in flower lovers.
-
Why is it getting harder for advertisers to get customers' attention?
Three studies show how dramatically the advertising market is changing. The battle for attention is becoming increasingly expensive.
-
Unlocking the power of cross-channel marketing in Egypt: maximizing reach and customer loyalty
It’s crucial to deliver consistent messages across different platforms, this is the essence of cross-channel marketing, vital for businesses in Egypt.
-
Egypt’s Leading RiseUp Summit is Back Under the Theme “Powering Through”
RiseUp, the renowned summit for entrepreneurs and innovators, returns for its 11th edition at the prestigious Grand Egyptian Museum 16-18 May.
-
Egypt to host Arab financial entities’ annual meetings in New Administrative Capital
Egypt is set to host the joint annual meetings of Arab financial authorities, meant to step up collaboration between Arab countries.
-
Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.
-
Email marketing automation – a guide
A guide for you to help you master email marketing automation so you can save time and increase your sales.
-
AI - The next game changer in email marketing for 2024
AI and automation are revolutionizing email marketing, increasing efficiency and personalization.
-
Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
-
Top 10 market research companies in Egypt
As one of the largest economies in the Middle East and North Africa (MENA) region, Egypt presents a diverse and evolving market landscape.
-
5 things you need to know about the upcoming Egypt-EU investment conference
Mark your calendars! Egypt is gearing up to host a pivotal joint investment conference with the European Union (EU) on the 29th and 30th of June.
-
Egypt gears up for investment conference with EU
The conference, scheduled for June 29, 2024, underscores the Egyptian government’s commitment to attracting foreign and local investment.
-
Egyptian billionaire Mohamed Mansour knighted by British prime minister
The Egyptian-British businessman is one of the Conservative Party's largest donors and will become Sir Mohamed Mansour.
-
Here are 18 suggestions for planning new products
In today's world of rapid change, it is more important than ever to respond to customer needs at an early stage and offer innovative solutions.
-
10,000 feast at Cairo’s Matariya mega-iftar on 10th anniversary
Starting as tiny community gathering, event grows to become a rallying point for thousands.
-
Gouna Film Festival announces dates of its 7th edition
GFF stands as a testament to its commitment to the arts industry and its capacity to make a positive impact on the international cinematic landscape.
-
Celebrities reflect on Ramadan
As the holy month of Ramadan begins, it brings with it a wave of nostalgia, stirring memories of childhood and youth, also for celebrities.
-
Egyptian soprano Farrah el-Dibany wins Arab Woman of the Year award
Egyptian international mezzo-soprano Farrah el-Dibany received the Arab Woman of the Year award for 2024 at a ceremony held in the British capital.
-
Top 10 event organizers in Egypt
Dive into the vibrant fabric of Egypt's events organization landscape, where opportunities abound and innovation thrives. Here are the top 10 players.
-
Egypt’s Instapay Breaks New Ground with Interactive 3D Advertising
Instapay, Egypt’s leading digital payments innovator, is poised to change the face of advertising with the country’s first-ever 3D ‘out-of-home.